Multi-Channel Marketer Apprenticeship
The Level 3 Multi-Channel Marketer Apprenticeship can be delivered in to small, medium and large apprenticeship levy paying organisations. Within this apprenticeship, the apprentice will covered knowledge modules in both online marketing and offline marketing techniques. The Level 3 Multi-Channel Marketer apprenticeship replaces the Level 3 Digital Marketer and Level 3 Marketing Executive apprenticeship programmes as of 11th December 2023.
The Level 3 Multi-Channel Marketer Apprenticeship program equips individuals with the skills and knowledge required for this role. Participants will work within a designated company or agency that offers marketing services and guidance to external clients, or they may be part of an in-house marketing team responsible for promoting the business. This position can be predominantly office-based or involve remote work, with occasional absences from the workspace due to attendance at exhibitions, events, meetings with external marketing providers, market research collaborators, client visits, participation in trade shows, or assistance in research activities.
Apprentices in the Level 3 Multi-Channel Marketer program will have the following responsibilities: coordination and execution of specific marketing tasks, including the creation of marketing content, conducting market and customer research, tracking campaign analytics, and data collection. They will utilise relevant marketing software and systems and manage marketing administration tasks, such as overseeing the distribution of marketing materials and monitoring marketing expenses. Additionally, they will play a crucial role in procuring and supervising work delivered by both external and internal marketing suppliers.
Multi-Channel Marketer Apprenticeship
Apprenticeships can play a key role in developing a business and securing success in achieving business targets and goals. When used correctly, an apprenticeship programme can be highly relevant to fill skill gaps for specific roles.
Our delivery model and partnered approach, ensures your business benefits from the apprenticeship programme.
The key roles for a Multi-Channel Marketer apprentice are:
- Digital Marketing Executive
- Social Media Executive
- Content Co-ordinator
- Campaign Executive
- Analytics Executive
- SEO Executive
Opportunities for apprentice graduates to progress onto are:
- Digital Marketing Manager
- Head of Marketing
- Campaign Manager
- Analytics Manager
- Head of SEO and PPC
- Social Media Manager
his apprenticeship programme runs in cohorts and have dedicated academic start dates. The apprentice will be required to attend 21 teaching and learning days for this apprenticeship programme. These teaching and learning days are a requirement for the apprentice to learn the needed knowledge, skills and behaviours to develop as a Multi-Channel Marketer and to achieve their apprenticeship assessments.
The apprentice will also be required to attend 5 consecutive assessment days at the end of the apprenticeship in order to complete their End-Point Assessment.
Breakdown of Apprenticeship Programme
Stage 1 – Induction & Initial Assessments
During this stage, Velocity Academy will complete the apprenticeship on-boarding process with you and your employer. During this, the apprentice will complete an induction to your apprenticeship programme and the apprentice will also complete initial screening assessments for their functional skills.
Stage 2 – Your Learning
During stage 2, the apprentice will receive their tuition attendance dates for their required apprenticeship programme. These tuition dates will be hosted through Velocity Academies Online Live Classrooms and lead by your dedicated programme lead. The apprentice and the employer will also be invited to an apprenticeship review meeting every 6 weeks with their apprenticeship programme lead.
Stage 3 – Mock EPA Activities
As the apprentice gets towards the end of their apprenticeship programme, they will be preparing for their End-Point Assessment (EPA) activities. Consider these as the final summative assessments that will lead to the apprentice achieving their apprenticeship. During this time, the apprentice will be conducting mock assessments with their programme lead.
Stage 4 – End-Point Assessment & Graduation
This is the final stage of the apprenticeship programme. The EPA activities are lead by the awarding body and the apprentice will be allocated an assessor from the awarding body to complete their assessments with. Once the apprentice has completed these assessments and passed them, they would then be ready for graduating from their apprenticeship programme.
Along with having coaching calls every 3 weeks to support the build of the apprentice portfolio, the apprentice will also complete the following units in our online live classrooms:
Module 1 – Fundamentals of Digital Marketing
Module 2 – Marketing Principles
Module 3 – Digital Marketing Business Principles
Module 4 – Google Analytics
Module 5 – Project Management in Marketing
Module 6 – Data & AI in Marketing
Multi-Channel Marketer Apprenticeship Programme Payments
As a Non-Levy employer (SME), you’ll have an annual pay bill of under £3m. Non-Levy paying employers will share the cost of training their apprentices with government – this is called ‘co-investment’; the government pays 95% towards to the cost of apprenticeship training with the employer paying the remaining 5%.
Small, Medium Employer (under £3m annual payroll)
- £55.00 per learner per month (5% employer contribution *10 months = £550) + VAT
Small Employer Incentive
The government recognises that smaller employers have historically played a very important role in helping young and disadvantaged people into the workforce. They continue to support small employers to take on younger Apprentices (16-18).
So, for employers with fewer than 50 employees, the government will pay 100% of the Apprenticeship training costs for these individuals.
£1,000 is available to any employer taking on a 16-18 year old apprentice, or a 19-24 year old with an EHC plan; also available for Levy employers.
Levy Employer (over £3m annual payroll)
- On Programme: £676.92 per learner per month * 13 months = £8,800 (80%)
- End Point Assessment: £2,200 (20%)
- Total Cost = £11,000