How to measure ROI on apprenticeships as an employer

Apprenticeship programs have gained significant traction in recent years as organisations recognise the numerous benefits they bring, such as cultivating a skilled workforce, addressing skills gaps, and fostering talent retention. However, for organisations to make informed decisions and demonstrate the value of embedding apprenticeships into their workforce development strategies, measuring return on investment (ROI) becomes crucial. In this article, Velocity Academy will explore key metrics and approaches to effectively measure the ROI of apprenticeship programs, enabling organisations to gauge their success and make data-driven decisions.

Define Clear Objectives:
To measure ROI effectively, organisations must establish clear and specific objectives for their apprenticeship programs. These objectives can include increasing productivity, reducing staff turnover, enhancing skill levels, or improving overall employee satisfaction. Defining measurable goals allows organizations to align their efforts and track the impact of apprenticeships on these desired outcomes.

Quantify Costs:
To calculate ROI, organisations must have a comprehensive understanding of the costs associated with apprenticeship programs. These costs may include recruitment, training materials, wages, mentorship, and administrative overhead. By quantifying these expenses, organisations can evaluate the overall investment made into the program and analyse its impact on the business.

Track Productivity and Performance:
A key aspect of measuring ROI for apprenticeship programs is assessing the impact on productivity and performance within the organisation. This can be done by comparing the performance of apprentices to that of non-apprentices in similar roles or departments. Metrics such as output, efficiency, quality of work, and customer satisfaction can provide valuable insights into the program’s effectiveness in driving performance improvements.

Calculate Employee Retention:
One of the significant benefits of apprenticeship programs is their potential to enhance employee retention. By measuring the retention rate of apprentices compared to non-apprentices, organisations can assess the effectiveness of the program in increasing employee loyalty and reducing turnover costs. Additionally, surveying apprentices about their satisfaction and intent to stay can provide qualitative data on their engagement with the program.

Assess Skill Development:
Apprenticeships are designed to develop specific skills in individuals, and organisations should evaluate the growth of these skills to measure ROI accurately. This can be accomplished through pre- and post-assessments or by tracking the acquisition of industry-recognised certifications. By quantifying the skill development of apprentices, organisations can gauge the program’s impact on enhancing the capabilities and competencies of their workforce.

Conduct Cost-Benefit Analysis:
A comprehensive cost-benefit analysis allows organisations to assess the financial impact of apprenticeship programs. It involves comparing the costs invested in the program against the monetary benefits generated, such as increased revenue, cost savings, or improved customer satisfaction. This analysis provides a holistic view of the program’s ROI, enabling organisations to make informed decisions about its continuation or expansion.

Gather Stakeholder Feedback:
To obtain a well-rounded perspective, organisations should actively seek feedback from stakeholders involved in the apprenticeship program. This includes apprentices themselves, line managers, mentors, and human resources personnel. Feedback can be collected through surveys, interviews, or focus groups, allowing organisations to understand the qualitative aspects of the program’s impact, such as personal growth, motivation, and overall organisational culture.


Measuring the ROI of apprenticeship programs is crucial for organisations to justify their investment, make informed decisions, and continually improve the effectiveness of their workforce development strategies. By defining clear objectives, quantifying costs, tracking productivity, assessing retention rates, evaluating skill development, conducting cost-benefit analysis, and gathering stakeholder feedback, organisations can gain valuable insights into the success and impact of their apprenticeship programs. Armed with this information, organisations can adapt and optimise their strategies to ensure the long-term success of their apprenticeship initiatives and the continued growth of their workforce.

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